Xiao Qiumei, an influencer from China, reportedly died after falling from a 160-foot crane while recording herself for a social-media post in Quzhou, China.
The Sun reported that the 23-year-old was speaking into a camera in what appeared to be a crane cabin when she fell.
Footage obtained by the outlet shows the camera suddenly switched to blurry images of equipment flying past the lens.
According to the Sun, the family confirmed her death, stating that she fell as a result of a misstep.
It added that she had been employed as a professional crane operator but that the family denied that she would have been filming during work hours, however.
The outlet said witnesses saw Xiao fall to the ground with her phone still in her hand on Tuesday 20 at around 5:40 p.m. when most of her co-workers went home.
Xiao was the mother of two children. She was well known on sites including the Chinese version of TikTok, known as Douyin, for regularly sharing videos of her daily life and profession with her many followers, according to the Sun and other outlets.
Earlier this month, an influencer from Hong Kong reportedly died after falling from a waterfall while taking a picture. While standing near the waterfall on the Tsing Dai stream, Sophia Cheung slipped and plunged into a 16-foot-deep pool, The Daily Mail reported.
A Mexican fitness influencer also recently died after undergoing a botched medical procedure to treat excessive underarm sweating, according to reports. She suffered from a cardiac arrest while being anaesthetized, The New York Post reported.