Google Chrome has a new logo, which was recently rolled out with the latest developer builds of the browser. Behold, the dramatically modified icon that will soon grace your devices :So yeah, it’s Chrome’s first new logo in eight years, but not that much has changed.
Not to say that’s a bad thing, really. The Chrome logo is pretty iconic, and everyone knows what it is. Google probably doesn’t want people to panic when they suddenly can’t find their browser because of some newfangled logo. Instead, the new logo will probably just give some people that weird “hmm, something’s different” feeling, like when Spotify changed its shade of green and people revolted, presumably including Neil Young.
Okay, time’s up. Here’s what’s officially changed, according to Google designer Elvin Hu.
- The icon has been simplified/flattened by removing the shadows.
- The colors are brighter, making that fancy screen of yours pop.
- The proportions are different, making the big blue ball in the middle noticeably bigger.
- There’s a slight gradient on the colors because “placing certain shades of green and red next to each other created an unpleasant color vibration .Google is actually making the logo subtly different for various platforms in order to better blend with their individual aesthetics. Per Hu, on Windows 11, the logo has a more graduated look to match the OS’ aesthetic.
- On the whole, it’s a change that most people won’t notice, and that’s probably just fine. That said, part of me wishes Google had gone bonkers and made an altogether new logo (Google apparently considered bigger changes but decided against them). I mean what if the Chrome logo was actually, you know chrome? Now that’s a bright and shiny idea.
