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Google Stadia Couldn’t Have Been Around Much Long

Google Stadia

Stadia may not have blossomed into the cloud gaming service that Google had hoped, but the technology behind it may live on by powering other services.

Google Stadia was supposed to be a gamer’s dream: You could play games on any device without experiencing lag thanks to the power of Google’s cloud. But after several hiccups, Google is shifting the focus of its Stadia division to a new back-end service called Google Stream, according to Insider. The company has been working on securing deals with partners like Capcom and Bungie, both of which Google pitched on its cloud technology to run their games within the browser. (With Sony buying Bungie, that may now be off the table.)

Google is also apparently courting Peloton, which has had its share of recent troubles and could probably use a marketable partnership to take the pressure off its dwindling bike sales. Peloton is reportedly working on a game for its bikes called Lane break, which uses Google’s cloud services as the backend. The Peloton bikes also run a version of Google’s Android OS.

In a statement, Google spokesperson Patrick Seybold told Insider: “We announced our intentions of helping publishers and partners deliver games directly to gamers last year, and have been working toward that.” Seybold added that while Google wouldn’t comment on rumors and speculation, it is “still focused on bringing great games to Stadia in 2022.”