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Intuit to Buy Email Marketing Company Mailchimp for $12 Billion

Intuit to Buy Email Marketing Company Mailchimp for $12 Billion

Intuit will buy email marketing company Mailchimp for $12 billion in cash and stock, the companies said Monday.

Intuit, which is known for financial service offerings like TurboTax and Credit Karma, said it will use the acquisition to accelerate growth among small business clients. It marks the company’s largest acquisition to date. Last year, the company purchased Credit Karma for more than $8 billion.

MailChimp was initially founded in Atlanta in 2001. Shares of Intuit were flat in after-hours trading following the announcement.