The Mind on the Stream

Your advertisements may be well-written, but are they optimized for the CTV (Connected TV) landscape?

As consumer demand for engaging content rises, delivering value in every aspect of an ad becomes essential. This requires an in-depth analysis of how the human brain responds to CTV advertising.

In this report, find the viewer’s brain activity reaction to:

• Ads that context match with the CTV content
• Increasing frequency of the same ad, plus more

Future-proof your advertising by reaching the right audience with the right content.